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Elon Musk says Twitter will start allotting Blue, Grey, and Gold check marks to users starting next week

Elon Musk has announced that Twitter will manually allot different Blue, Grey and Gold check marks to organizations, governments and Twitter Blue subscribers.

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In Short

  • Twitter's verification program is all set to launch next week.
  • Twitter will manually allot different Blue, Grey and Gold check marks to organizations, governments and Twitter Blue subscribers.
  • Several users, who bought the subscription plan, impersonated famous personalities to mislead people.

By Ankita Chakravarti: Twitter’s new verification program is all set to make a comeback, albeit with different colors this time. Elon Musk has announced that Twitter will manually allot different Blue, Grey and Gold check marks to organizations, governments and Twitter Blue subscribers. The decision to allot different colors to different accounts has been taken to resolve the impersonation issue that had cropped up after the initial roll out of the verification program. Several users, who bought the subscription plan, impersonated famous personalities to mislead people. The feature was rolled back soon after.

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Talking about the return of Twitter’s verification program, Musk said that Twitter’s program will launch on Friday next week.He elaborated saying that the companies will get a gold check mark, grey check mark for government, blue for celebrities or not.

“Sorry for the delay, we’re tentatively launching Verified on Friday next week. Gold check for companies, grey check for the government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before the check activates.” Musk called the process painful but necessary.

When a user asked whether an individual verified as a public official or a paid subscriber will get the same blue tick, Musk replied to him saying that all verified individuals will have the same blue check. “All verified individual humans will have the same blue check, as the boundary of what constitutes “notable” is otherwise too subjective.Individuals can have a secondary tiny logo showing they belong to an org if verified as such by that org.” A longer explanation on how Twitter will verify individuals will follow soon.
As a Twitter Blue subscriber, you will get a Blue Tick of verification along with priority in reach and display on Twitter. All this, only if you are willing to pay $8 per month in the US or Rs 719 in India.

The initial Twitter Blue roll out led to a lot of unnecessary drama on the platform. The impersonators aped famous personalities and misled their followers. A Twitter user impersonating LeBron James, a basketball player, demanded a trade from the Los Angeles Lakers, which is a basketball team. As expected, many users were fooled by the tweet because it had a blue tick. Soon the account was suspended. A parody account of Jesus Christ too got a verification badge on Twitter.