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Balenciaga says sorry after getting slammed for ad featuring children with bondage teddy bears

Balenciaga took to Instagram stories to apologise for their recent ad campaign, which showed photos of children holding bondage teddy bears.

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Balenciaga issues apology after getting slammed for ad featuring children with bondage teddy bears.
Balenciaga issues apology after getting slammed for ad featuring children with bondage teddy bears.

By Medha Chawla: Balenciaga issued an apology after getting slammed for their recent ad campaign featuring photos of children holding teddy bears dressed in what seemed to be bondage gear.

The luxury fashion label deleted the aforementioned photos from all the brand's platforms and took to Instagram stories to express an apology. “We apologise for displaying unsettling documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot. We strongly condemn the abuse of children in any form. We stand for children's safety and well-being,” they said in a statement.

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“Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms,” the brand added in its statement.

Balenciaga apology
Screenshot of Balenciaga's Instagram story

The apology came after netizens slammed the brand on Twitter for sexualising children with the “problematic” campaign.

“Why would a multi-million-dollar fashion company like Balenciaga run ads for their "Object Line" using children holding teddy bears in bondage costumes? Why would they place a copy of a court document on child pornography in the ad?,” a Twitter user wrote.

Another Twitter user also pointed out that the brand issued an apology on Instagram stories instead of a regular post and wrote, “I find it interesting that Balenciaga post their apology on their IG Story, which will be gone in 24 hours instead of posting it on their actual page.”

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Balenciaga made headlines earlier this month after quitting Twitter.