We want to give wings to small businesses: Udaan co-founder Sujeet Kumar

In conversation with the Udaan Co-founder, Sujeet Kumar during the second day of India Today Mind Rocks 2021.

We want to give wings to small businesses: Udaan co-founder Sujeet Kumar
Udaan Co-founder Sujeet Kumar with Managing Editor, Business Today TV, Siddharth Zarabi.

By Aysha Anam: India Today Mind Rocks 2021: In conversation with Siddhartha Zarabi, Managing Editor, Business Today, Sujeet Kumar, Co-Founder, Udaan, enlightened the audience about the theme 'Audacity of a dream: Building a Unicorn'. India Today Group conducted the Mind Rocks 2021 Day 2 session on Saturday.

Sujeet Kumar, who hails from Bihar, completed Civil Engineering from IIT-Delhi batch 1999-2003. He started working with Flipkart from December 2008 and continued till September 2021 as the president of operations.


Q: Why did you risk it from Flipkart to Udaan?

Sujeet Kumar: About 94 per cent of the consumers in the country buy it from the retailer, that is why we started Udaan.

Q: eCommerce is defined as expensive shopping. Do you agree?

SK: I think it is absolutely the opposite, as eCommerce is easy, cheap, and convenient.

Q: Rationale behind the name Udaan?

SK: It gives flight to small businesses. Udaan is very relevant for all of us.

Q: Why do you target small traders ?

SK: I grew up in a small village and I believe small businesses work really well in India.

Q: When did you realise you wanted to become an entrepreneur? While doing civil engineering at IIT or after holding an important position at Flipkart?

SK: I was holding the third highest portfolio in terms of hierarchy in Flipkart. Nevertheless, I always wanted to be an entrepreneur. Also, I thought that who would give me a job because my language was not right. So, I thought it would be better to build my business.

Q: How to run a business?

SK: When you accelerate your learning when you do something impactful, money will flow itself. In a long run, build a brand that can sustain.

Q: What did you do with your salary?

SK: I have not got a salary for ages.

Q: What qualities do you see while hiring someone?

SK: I think a person should be confident and an independent thinker. Education doesn't really matter after some time. For instance, I would see where that person has failed in life because failures play a great role in building a person.

Q How do you manage capital in business?

SK: You should have a mindset to do business when and where it is relevant. I mean, it is not about capital but the ecosystem that you are in.

Q: What role does luck play?

SK: The Internet gives so much transparency and visibility. Destiny does not play a big role in this digital era.

Q: How easy or tough is it to become an entrepreneur?

SK: You need to have a clear vision of what you want to do. You should be original and deal from the inside. Family and friends play a huge role.


Q: How to become an entrepreneur?

SK: Ability to learn and ability to take feedback, original thinking, the idea has to be real. You might have started with a small idea, but during the journey, you need to start thinking big.

Q: What message do you want to give to founders?

SK: One should have details of what they are doing. They should have confidence while building the brand. There should be a transformation in a person, but he cannot be full of himself. The founder also needs to grow with the brand emotionally, not just the start-up.

Q: What does failure mean to you?

SK: Lots of learning.

Q: Define one magical moment

SK: Working for Flipkart in Delhi is the most magical moment of my life.