Maruti Suzuki India will launch the all-new Grand Vitara mid-size SUV on September 26. Two days later, on September 28, Tata Motors will drive in the electric version of its popular Tiago hatchback.
Both models are quite significant for their respective companies as Maruti is looking to solidify its position in the mid-size SUV segment with Grand Vitara, while Tiago EV could be the most affordable electric car in India further adding to the already impressive EV volumes of Tata Motors, according to industry experts.
Maruti has seen its share in the passenger vehicle (PV) segment declining over the past few years. One of the main reasons for this has been the company's relatively weak presence in the SUV segment. Although its Brezza is among the top-selling models in the sub-four metre compact SUV space, it is the mid-size SUV arena where the company has faltered, as the now discontinued S-Cross could not garner high volumes.
While Maruti is expecting Grand Vitara to have a noteworthy presence in the mid-size SUV segment, an expert who did not wish to be named said that the vehicle might not be able to surpass the segment leader Hyundai Creta in terms of volumes.
He further said that due to Creta's strong brand value it is extremely difficult for any new model to move ahead of Hyundai's top-selling model in volume terms.
Moving away from the internal combustion engine (ICE) field and into the world of electric vehicles (EVs), Tata Motors is by far the top player in the passenger electric car segment. In FY 2021-22, the company had a segment share of 87%.
At present, Tata Motors sells Tigor EV and Nexon EV with the former available at a starting price of Rs 12.49 lakh (ex-showroom) and the latter at Rs 14.99 lakh (ex-showroom). An expert said that Tiago EV could be priced lower than Tigor EV, bringing in additional volumes for the company.
For reference, the wholesale despatches of Tata Motors stand at 17,150 units in the April-August period. Although the company has not revealed details about Tiago EV's features and technical specifications yet, experts feel that the car could generate sales of at least 1,000 units every month, if not more.